The Number One Mistake Architects Make In Trying To Attract New Clients and How You Can Avoid It

The No. 1 Mistakes Architects Make In Trying to Attract New Clients - And How You Can Avoid It

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Being a good (or even great) AEC firm does not ensure you’ll win more enjoyable and profitable projects.

Today, your AEC firm has the same needs as any professional in the built environment. Your firm needs to win enjoyable and profitable projects in order to grow. Most firms know the good projects are out there, but don’t know how to attract them.


How can our firm do this?


Your firm needs to connect with good clients by becoming part of their conversations. Being part of their conversation means sharing helpful, relevant content with them. It’s about drawing them in. And most of all, it’s about helping clients feel your firm is the only choice for their project. It’s time for you to join in and help clients hire the right fit – your firm.


If you want to attract better projects, your marketing needs to stand out in a crowded marketplace.


It needs to say who you are, who needs to know, what kinds of projects you want to work on, and why you’re the right fit.

We are a different type of marketing partner. We work with growth-seeking AEC firms that are reshaping the built environment. Our approach combines business development with inbound marketing strategy best practices. Our aim is to generate more quality leads that result in better projects and higher fees for our clients.

We were extremely satisfied with Epiphany. Their ability to easily understand and process our team’s contributions gave us powerfully insightful options for our team to work with. They delivered everything they said they would, on-schedule, and responsively. We highly recommend them to anyone looking for smart, intuitive, and specialized professionals.
— Sarah Sciandri, Marketing Manager, Nacht & Lewis
We were looking to grow the new architectural signage division of our existing printing business that has been around since 1999. The marketing tools Epiphany provided were exactly what we needed to make that happen!
— Scott Hudson, Director, Worthworks


As part of the diagnostic research process, our first priority is to understand your business. We like to know what messages you’re sending and how they’re being received. We believe in discovering how you’re perceived now – and helping you create the direction you’ll go.


Our diagnostic readout is an in-person presentation that synthesizes key learning. It’s rare that our readout does not create epiphanies and open up the possibilities that a more strategic, focused marketing effort can bring to your firm.


Strategic marketing provides a road map for faster growth and opens up more reliable channels of new business. We help firms recognize and target their best prospects, speak to them persuasively, and develop a reliable approach to marketing and new business development.


Businesses grow; markets change. We make sure your positioning is working in a dynamic marketplace by conducting one-on-one interviews with prospects when you weren't awarded a project, or even as a brand check-up when you were.


Get a free marketing assessment.

We’ll start by asking you a few questions about your firm. The goal is to help us understand your needs. So please, take a moment to consider the questions.

Start now.