Business Development for Architects and Engineers Who Hate Selling
No one knows better than you how the design industry has changed in the last 5 years.
The days of “build it and others will notice” have been elbowed out of the way by a dynamic tool your prospects are embracing to help them identify a solution for their design needs.
In addition to replacing traditional sources of ways of tracking leads such as word-of-mouth, the Internet is also expanding your competitors’ ability to search for new business.
In the past, you could expect to battle local practices for projects. Now, all bets are off.
Today, the spoils go to those who adapt to a changing market.
One thing is certain: if you want to grow your practice, your marketing demands an approach that keeps up with the times… the same way you adapt to changing design styles and tastes every year.
Here’s the best part: the marketing approach that’s effective today allows you to attract clients instead of chasing them.
Finally, you can toss away your accidental entrepreneur hat – and get back to doing what you love – using your skills and experience to change lives.
Effective marketing in today’s new economy is made up of the same characteristics you pour into every project you undertake: a solid foundation, elements that work together and a result others can’t help but admire.
Today’s client doesn’t want to be sold - he or she wants to BUY.
“Attraction” marketing puts you exactly in the following positions:
Clients start to seek you out!
No more frustrating RFP chases.
Not spending another dime on advertising that doesn’t work?
That’s where Epiphany Studio can help.
We’ve been working with architects and engineers just like you– helping them shift away from “feeling salesy” to a marketing approach that allows them to attract the clients they want.
And we’re ready to do the same for you.
Whether it means creating an effective online presence or a social media campaign that brings you clients you love, once we identify your objectives, we can match up our experience and resources to help you grow your practice.
As part of the diagnostic research process, our first priority is to understand your business. We like to know what messages you’re sending and how they’re being received. We believe in discovering how you’re perceived now – and helping you create the direction you’ll go.
Our diagnostic readout is an in-person presentation that synthesizes key learning. It’s rare that our readout does not create epiphanies and open up the possibilities that a more strategic, focused marketing effort can bring to your firm.
Strategic marketing provides a road map for faster growth and opens up more reliable channels of new business. We help firms recognize and target their best prospects, speak to them persuasively, and develop a reliable approach to marketing and new business development.
Businesses grow; markets change. We make sure your positioning is working in a dynamic marketplace by conducting one-on-one interviews with prospects when you weren't awarded a project, or even as a brand check-up when you were.
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With so many marketing firms to choose from and so much to lose by making the wrong decision, architecture and engineering firms need to be more selective than ever when considering which agency to employ.
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Picture this: Your architecture firm runs an ad in a publication tailored exclusively to hospitality design professionals. It is eye-catching, entertaining and includes a memorable tagline.
Marketing has long been a taboo subject for architects and engineers. These days, most firms understand that the right marketing partnership can reduce RFP churn, help increase business and maximize profits.