Our services fit into one of three categories:

 

1: Listen

 

Having accurate and thorough information at your fingertips helps you form a successful foundation for your business, as it provides critical information about your prospective and existing customers, competitors and your industry in general. 

 

Epiphany gathers this information in the following ways:

  • Competitive Analysis
  • Focus Groups
  • Marketing Research
  • Observation
  • One-on-one Interviews
  • Surveys
  • Usability Testing

 

2: Plan

 

Architectural products must be sold strategically. By selling strategically, you will attract more customers, convince existing ones to spec your product more often, and create a loyal following.

 

To help your business develop a strategy, Epiphany can work with you to explore your goals. We will ask questions such as, “What you are hoping to achieve?  Are you trying to reach a new audience? Are you responding to a competitive threat?”

 

Epiphany is equipped to help your firm with:

  • Content Strategy
  • Customer Experience
  • Digital Strategy & User Experience
  • Lead Gen Strategy
  • Online Marketing Strategy
  • Product Naming
  • Product portfolio
  • Product positioning
  • Sales Team Engagement
  • Visual Systems

 

3: Create killer marketing

 

Attracting a steady stream of new customers to your business is critical for your long-term success, as they represent the lifeblood of your business.

 

Epiphany can help you attract customers by using a variety of tools, strategies and tactics tailored to your product’s unique offering.

 

Here are the marketing tools Epiphany uses to help your architectural product get specified:

  • Sales Presentation
  • Sell Sheets
  • SEO, PPC, & Online Advertising
  • Signage
  • Social Media Marketing
  • Trade Show Ephemera
  • Trade Show Exhibits
  • Videos
  • Websites
  • Website Optimization
  • White Papers
  • Advertising
  • Blogging
  • Business Cards, Letterhead and Envelope Design
  • Collateral
  • Content Marketing
  • CRM Management
  • Email Marketing
  • Inbound Marketing
  • Lead Gen Design and Implementation
  • Logo Design
  • Marketing Automation
  • Online Marketing Campaigns
  • Packaging
  • PowerPoint Presentations
  • Press Releases