building material buyer Persona cards
What do your customers really want?
How well do you know the distributors, architects, engineers, contractors, owners and interior designers that you sell to?
Buyer personas create a three-dimensional view of your target. It helps define how they think, what (or who) their influencers are and what stake they have in the sale—think of it as a field guide to your typical customer. By identifying needs, wants, concerns and priorities, you cultivate a rich understanding of their professional roles so you are able to communicate with them more effectively. Each card is based on our curated understanding of specifier demographics, behavioral patterns, motivations and goals. Keep reading to get to know them little better.
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