The Ultimate Guide to Getting Specified


Getting your products specified requires a deep understanding of how your customers think, how they work, what they value and how your products fit into their world. If you want to have a part of this billion-dollar industry, you must understand who is specifying and why.

This comprehensive 75-page reference can help, outlining best-practices in every aspect of an effective marketing plan including:

  • Websites

  • Messaging

  • Trade shows

  • Sample kits

  • Social media

  • Marketing Automation


Complete the form to download our guide, get informed and get specified!

If your browser is not showing a form on this page, click here to complete the form and view the guide.