A CRASH COURSE ON YOUR BUYERS
How well do you know the people you sell to? Watch the recorded video of our 30-minute workshop where we'll dive into the minds of your customers.
Buyer personas create a three-dimensional view of your target. It helps define how they think, what (or who) their influencers are and what stake they have in the sale—think of it as a field guide to your typical customer. By identifying needs, wants, concerns and priorities, you cultivate a rich understanding of their professional roles so you are able to communicate with them more effectively.
Our presentation will include key insights about the key groups that specify and/or influence every sale, including:
– Procurement Managers
– Facilities Managers
– Interior Designers
If your browser is not showing a form on this page, click here to complete the form and view the presentation.