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Webinar Presentation

How well do you know the people you sell to? Watch the recorded video of our 30-minute workshop where we'll dive into the minds of your customers.

Buyer personas create a three-dimensional view of your target. It helps define how they think, what (or who) their influencers are and what stake they have in the sale—think of it as a field guide to your typical customer. By identifying needs, wants, concerns and priorities, you cultivate a rich understanding of their professional roles so you are able to communicate with them more effectively.

Our presentation will include key insights about the key groups that specify and/or influence every sale, including:

– Developers
– Procurement Managers 
– Facilities Managers
– Homebuyers

– Architects
– Interior Designers 
– Distributors 
– Contractors

If your browser is not showing a form on this page, click here to complete the form and view the presentation.